When should I use this framework?
Use this framework when you want people to feel special, admired, powerful or proud of an identity they already have.
It works especially well for content around birthdays, professions, personality types, locations, communities, interests, names, experiences or any group with a shared identity.
Thinking Question
What makes this identity special, and how can I make the audience feel that specialness?
What This Framework Does?
People already have identities they care about.
This framework takes one simple identity…
and builds an entire emotional picture around it.
Instead of simply saying:
“You are amazing.”
You give them reasons to believe it.
The progression is:
IDENTIFY → AFFIRM → ELEVATE → CROWN
🧱 BLOCK 1 – STATE THE IDENTITY
Name:
State the Identity
Question:
Who am I speaking to?