When should I use this framework?
Use this framework when you want people to feel seen, connected or proud of belonging to a particular group.
Who are we?
People connect more deeply with an identity than with information.
Instead of writing random beautiful lines...
This framework builds an identity.
Every sentence answers one question:
Who are we?
🧱 BLOCK 1 – STATE THE IDENTITY
Name: State the Identity
Question: Who am I talking about?
Example: "People like us are not born with silver spoons."
Purpose: Introduce the tribe. Tell the audience who this piece belongs to.
🧱 BLOCK 2 – DESCRIBE THEIR REALITY
Name: Describe their Reality
Question: What is everyday life like for these people?