Purpose

When should I use this framework?

Use this framework when you want to explain an idea that people think is complicated.

Instead of starting with information, you start with a shared experience everyone already understands.

Thinking Question

What do people already recognize before I explain it?

What This Framework Does

People don’t remember explanations.

They remember experiences.

This framework helps you borrow a familiar memory to explain a new idea.

Instead of telling people…

You help them discover the answer themselves.

Building Blocks

🧱 Block 1

Name — Trigger Recognition

Question — What’s a memory almost everyone shares?

Purpose — Create instant familiarity.

Example

“Remember when we heard ‘Fine Butter Bread’ before we even saw the bread seller?”